Creative Development Business Consulting
The Business of FashionFor many designers the creative side is the easy part, but the business side of launching a new collection and moving the business to the next level is often the overwhelming part. You are about to go into a new season are you ready? Do you have wholesale/retail line sheets, marketing materials, have you priced the collection, is the collection one of a kind or available for multiple ordering per style and fabric? These are just some of the important questions you need answered.
Consulting Services are designed to help take your business to the next level, and get you creatively organized through strategic advising.
Angela Edmunds
- Collection Consistency: The Importance of Cohesive Collections (what is your visual message?)
- Brand Development: Marketing, press kit assistance, packaging, branding and how it can change the game, web presence – is your site optimized?, benefits of hashtags, getting the most out of event platforms, visual marketing (the impact of a strong photo visually & financially)
- Business Development: Budgeting, business analysis, fundamentals, and outline of organization
- Production Planning: Product/collection development, Setting realistic production goals, how is it made, how long does it take to produce - Understanding the importance of this when working on retail platforms
- Direct Sales vs Retail Sales: (making the transition, order minimums, sales terms agreement (are you protected?)
- Collection Analysis: pricing for retail vs. wholesale